• Conquer the Matterhorn

  Imagine waking up to the sight of the iconic Matterhorn, its peak piercing the sky like a jagged needle. For many, this isn't just a dream but a call to adventure. While scaling the Matterhorn itself is a feat reserved for experienced climbers, the surrounding trails offer breathtaking views accessible to all levels of hikers. Embark on the Five Lakes Walk, where each turn reveals a new perspective of the Matterhorn, mirrored in the crystal-clear alpine lakes. It's not just a hike; it's a journey through the heart of the Swiss Alps, where every step brings you closer to the soul of Zermatt.

• Ride the Gornergrat Railway

  Step aboard the Gornergrat Bahn, the highest open-air railway in Europe, and ascend to the stars—or at least, it feels that way. As you climb, the landscape transforms from lush green meadows to rugged, snow-capped peaks. The final station, Gornergrat, sits over 3,000 meters above sea level, offering unparalleled views of the Matterhorn and the surrounding Pennine Alps. Here, the air is crisp, and the panorama is vast, making it an ideal spot for photography, contemplation, or simply basking in the magnificence of nature. The journey itself is as mesmerizing as the destination, with each twist and turn revealing a new marvel of the Swiss Alps.

• Explore Zermatt's Old Village

  Zermatt's Old Village ("Hinterdorf") is a time capsule, preserving the essence of alpine life centuries ago. Wander through narrow lanes lined with traditional wooden barns and granaries, some dating back to the 16th century. These historical buildings, with their sun-darkened wood and stone bases, tell the story of Zermatt's past, a tale of resilience and adaptation in the face of the harsh mountain environment. It's a place where the past whispers to those who listen, offering insights into the simple yet profound ways of mountain life. Visiting the Old Village is not just a walk but an immersion into the cultural heart of Zermatt.

• Indulge in Swiss Cuisine

  No visit to Zermatt is complete without indulging in the rich tapestry of Swiss cuisine. From the hearty raclette, melted cheese served over boiled potatoes, to the delicate flavors of Zermatt lamb, the local fare is a reflection of the region's culinary heritage and natural bounty. Dining in Zermatt is an experience that goes beyond mere sustenance; it's a celebration of flavor, tradition, and the joy of sharing a meal. Whether you're savoring a slice of Valaisan rye bread or enjoying a fondue under the stars, each bite is a taste of Zermatt's soul.

• Ski the Swiss Alps

  For the thrill-seekers and snow enthusiasts, Zermatt offers some of the best skiing in the world. With over 360 kilometers of pistes, the area caters to all levels, from beginner slopes to challenging off-piste adventures. The unique selling point? Skiing with the Matterhorn as your backdrop. It's an experience that combines adrenaline with awe, as you carve your way down pristine slopes, the iconic peak watching over you. Beyond the thrill of skiing, Zermatt's ski resorts offer a world of winter wonder, from cozy mountain lodges to vibrant après-ski scenes. It's not just skiing; it's an alpine adventure that captivates the heart and soul.

• Marvel at the Matterhorn Museum

  Dive deep into the heart of Zermatt's culture and history at the Matterhorn Museum - Zermatlantis. This underground museum is a treasure trove of artifacts and exhibits that narrate the story of Zermatt, from its humble beginnings to its status as a world-renowned mountain resort. The museum beautifully encapsulates the triumphs and tragedies associated with the Matterhorn, including the poignant tale of the first ascent. It's a place where history comes alive, allowing visitors to walk through reconstructed 19th-century homes, explore ancient mountaineering equipment, and understand the profound impact of the mountains on the local community. Visiting Zermatlantis is not just about learning; it's about experiencing the spirit of Zermatt through the ages.

• Embrace the Wellness Culture

  Zermatt isn't just about outdoor adventures; it's also a sanctuary for wellness and rejuvenation. The town is dotted with spas and wellness centers that offer a range of treatments designed to soothe the body and mind. From thermal baths that harness the healing powers of the Alps to luxurious spa treatments that incorporate local herbs and minerals, Zermatt provides a holistic wellness experience. After a day of hiking or skiing, there's nothing more rewarding than relaxing in a steamy outdoor pool, surrounded by the majestic Swiss Alps. Embracing the wellness culture in Zermatt is about nurturing the soul and finding balance amidst the beauty of nature.

• Attend the Zermatt Unplugged Music Festival

  Experience the magic of music in the mountains at the Zermatt Unplugged Music Festival. This annual event transforms Zermatt into a stage for acoustic performances by international artists and emerging talents. Set against the breathtaking backdrop of the Matterhorn, the festival offers a unique blend of music, nature, and camaraderie. From intimate gigs in cozy venues to grand concerts under the stars, Zermatt Unplugged is a celebration of music in its purest form. It's an opportunity to connect with fellow music lovers and artists in an environment that's as inspiring as it is beautiful. Attending the festival is a must-do for anyone seeking a soulful and unforgettable musical experience in the Alps.